Slingshot Foods

where it all started

Will H is the father of two, husband of one and a lifelong food industry veteran. Will has had a life-long breakfast skipping problem and finally decided to do something about it. But it wasn’t until he had a chance on his surfboard with a pelican that he finally decided to launch Slingshot. You’ll see some hidden pelicans on our labels as a tribute to that moment.

the slingshot story

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our approach

Our products don’t spike your blood sugar. And our unique combination of ingredients keeps you feeling satisfied until your next meal. It’s what we’re all about and why we quit our real jobs to do this. Great food helps you Slingshot into your day. We don’t develop our food in a laboratory. We don’t ever use preservatives or stabilizers or make products that come in a box. Nourishing food isn’t perfectly shaped or evenly colors and it definitely isn’t made from refined ingredients like flour. And one more thing - actually it’s kind of the main thing, we probably should have mentioned it before. Our food tastes great. Life is too short to eat bad food.

our team